Goebell Speech

After reading the speech delivered by Goebell he seemed to push radio as the most reliable medium of the time he said it would be like the press was in the 19th century. This was to become the key source of information to the German nationals but with this we can see that the government’s ideologies would have been passed through the radio which had now been given the exclusive status of being the most reliable source of information. “The radio is the most influential and important intermediary between a spiritual movement and the nation, between the idea and the people.”
Goebell wanted to push radio because it was easily accessible to the people of the time (he refers to them as masses supporting the Arnoldian ideology that certain people in society were lower than others) he had already establish radio as a medium that would effectively carry out the government’s message, the radio would be used to impose the dominant group’s way of thinking to the less powerful groups and as the process of hegemony works, the ideas might be met with resistance and will later be accepted and incorporated in society.
"We live in the age of the masses; the masses rightly demand that they participate in the great events of the day. "
His key to selling this idea is that he would introduce radio as a demand form the people thus enabling the medium to be more easily be accepted into everyday life.
In modern time is it is quite difficult to convince people that they should use a particular medium over another because of the range of choice available. With the advent of television most people tend to use this as a key source of information, however our generation is a transitional one whereby the internet is replacing television with its ability to gather so much information and most importantly varied view points whereas the problem with T.V is that bias is quite often noted. In modern day society radio seems to have taken the back seat and is not really used especially by the younger generation as a key source of information rather it is more for background noise or entertainment.