week 6 Website anlysis part 1

http://www.mtv.co.uk/ is a site that features a range of varied media formats on the homepage, there is a combination of text, videos forums, games as well as pictures which allow the visitors to the site to engage with the content in various ways as well as have options of what they wish to access. With hyperlinks which lead to other pages within the site the user has less of a chance of getting lost as compared as if the links were to external links. The site is owned by VIACOM one of the major entertainment companies in the world, the issue of bias can come into play because the reader is limited to the content within the site’s ideology and discourse. The issue of a bias in new medias culture is a prominent one, however what most key authors in this field neglect to recognize is that, although he site might be biased with certain ideologies the reader of the text is not passive. Most of the time user of the internet are often quite active and are discriminating regarding which content they access.